Mobile users increase every year by leaps and bounds, as sales of traditional desktop computers decline. Depending on whose numbers you go by, a quarter to a half of all web browsing is done on touch/mobile devices. Whatever the number is, it is going to increase every year.
On Black Friday, 2013, mobile traffic made up 39.7% of all traffic, and mobile shoppers accounted for 21.8% of online sales. The numbers for 2012 were 29.6% of all traffic and 15.2% of sales. (You can read more about it here.) That’s a lot of people shopping and browsing your web site on a 4″ screen.
Here’s a challenge: first, look at your current web site on a smartphone. Then browse this site (streamline-studio.com) on a phone. Or one of these popular sites:
Go ahead. We’ll wait while you tap around.
Are you back? Good. How did that go? How does your web site compare?
You don’t have to be the New York Times to have a great mobile site. We can help. At Streamline Studio, we develop sites using a magic technique called responsive design. Responsive design allows you to have one site that works just as well on a desktop computer as it does on a phone. You update your content once, and all users can see it. This is especially important if you’re
- Selling to young people. (They don’t know what the Yellow Pages are.)
- Selling products online.
Let’s get your web site mobile friendly.