Our efforts to make websites mobile-friendly have created opportunities to include standards for accessibility as well. Accessibility boosts your SEO rankings in measurable ways.

It takes a little while to get all this done, but a half hour now saves a lot of annoyance and tree death down the line. It’s really noticeable in the mailbox: after I got us on the DMA list, Catalog Choice and the Opt Out Prescreen for credit card offers, some days we don’t get any mail at all. Ahhhhh.

I’m starting this series with inbound marketing because it is my favorite of the new tech buzzwords, and it gets to the question: What the purpose of your web site?