It takes a little while to get all this done, but a half hour now saves a lot of annoyance and tree death down the line. It’s really noticeable in the mailbox: after I got us on the DMA list, Catalog Choice and the Opt Out Prescreen for credit card offers, some days we don’t get any mail at all. Ahhhhh.
The short answer to this one is, a qualified yes. Google+ is Google’s attempt to take on Facebook and lure eyeballs away from the dominant social network. Google is a savvy company, and Google+ has some features that make it better than Facebook. But once again, the marketplace has proven that having a good product – or even a better product – is not enough to win the day. Especially if you’re late to the party.
The answer is – yes, you should have a mobile-ready site. Mobile traffic continues to rise, and is approaching 1/2 of all web traffic. Based on this undeniable trend, Google has upped the ante and raised the stakes for the search game: they will rank you higher in search if your site is mobile-friendly.
If you can boil water, you can make a better-tasting, open-source cup of coffee. Allow gravity to draw water through some coffee grounds in a paper filter. Then compost the coffee grounds and used filter instead of creating landfill. It’s easy, fast and better all around.
It’s interesting that stories about layoffs almost always include (accurate) explanation of Keynesian supply-and-demand principles, but we’ve forgotten these same principles also govern hiring. (It has nothing to to with corporate tax rates.)
Your web site isn’t an IT project or a waste of money on technology no one understands. It’s a marketing tool, and it should be paying for itself many times over. If your site isn’t doing its job, or if you think it’s a waste of money, let’s put it back to work.